Marketing
ICM Single Subject Diploma in Marketing Course Outlines Part A: The Concept and Process of Marketing Markets and Marketing Marketing issues The marketing mix Marketing management Marketing and society The Marketing Process: Strategy and Planning Marketing strategy Marketing planning and strategy Marketing audit Environmental scanning Strategy formulation Marketing segmentation: introduction The marketing plan Customer Focus: […]
Sales and Sales Management
ICM Single Subject Diploma in Sales and Sales Management Course Outlines Part One – Sales Perspective Development and Role of Selling in Marketing Background The nature and role of selling Types of selling Image of selling The nature and role of sales management The marketing concept Implementing the marketing concept The relationship between sales and […]
Project Management
ICM Single Subject Diploma in Project Management Course Outlines Projects in Contemporary Organisations Definitions Why project management The Project Life Cycle (PLC) Strategic Management and Project Selection Project management maturity Project selection and criteria of choice Types of project selection models Net present value The Project Manager Job description Job specification Person specification Cultural differences […]
Human Resources Management
ICM Single Subject Diploma in Human Resources Management Course Outlines People, Organisations, and Behaviour Organizational behavior Work, organization and job design Organization development Motivation, commitment Employee engagement Resourcing and Workforce Planning Strategic resourcing Workforce planning Recruitment and selection Resourcing practice Talent management Learning and Development Strategic learning and development Process of learning and development The […]
Strategic Marketing Management
ICM Single Subject Diploma in Strategic Marketing Management Course Outlines Introduction to Marketing Management The nature of marketing The management process A modeling approach Strategic decisions and the nature of the strategy The marketing/strategy interface Marketing Auditing and SWOT Analysis Marketing audit – it’s meaning Reviewing marketing effectiveness Role of SWOT analysis Characteristics of effective […]
Marketing Management
ICM Single Subject Diploma in Marketing Management Course Outlines Marketing Management The critical role of marketing in organizations and society Laying the groundwork through strategic planning Managing the marketing process and marketing planning Analyzing Marketing Opportunities Marketing information systems and marketing research Analyzing the marketing environment Analyzing consumer markets and buyer behavior Analyzing business markets […]
Public Relationship
ICM Single Subject Diploma in Public Relations Course Outlines Management and Organisation of Public Relations Public relations definitions External environment Internal environment Systems theory Location of public relations department Future of public relations department Role of Public Relations Practitioners Types of public relations practitioners Role of the communicator Skills of the ideal practitioner Role of […]
International Business Communications
ICM Single Subject Diploma in International Business Communications Course Outlines The Process of Communication The objectives of communication The meaning of words Non-verbal communication The context or situation Barriers to communication Why? Who? Where? When? What? How? Planning the message Summary – how to communicate Speaking Effectively Basic speaking skills Qualities to aim for when […]
IT for Marketing Management
ICM Single Subject Diploma in IT for Marketing Management Course Outline Marketing’s Challenge More sophisticated and demanding customers Changes in product management The ‘virtualization’ of distribution channels The ‘virtualization’ of payments The increasing globalization of markets Marketing’s mid-life crisis The Arrival of the Digital Age The digital revolution Government and the information society Business and […]
Financial Management
ICM Single Subject Diploma in Financial Management လုပ်ငန်းများ အဆင်ပြေစွာလည်ပတ်နိုင်ပြီး မှန်ကန်တဲ့ strategy များချမှတ်နိုင်ဖို့ဆိုတာဟာ ကောင်းမွန်သော ငွေကြေးလည်ပတ်မှုနှင့် အမြော်အမြင်ရှိရှိ ဆုံးဖြတ်ချက်ချထားသည့် strategic financial plan များကြောင့်ဖြစ်ပါတယ်။ ဘယ်နေရာတွေမှာ ဦးစားပေးရင်းနှီးမြှုပ်နှံမယ် ဘယ်အချိန်မှာ ဘယ်လောက် ရင်းနှီးမြှုပ်နှံမယ်ဆိုတာတွေဟာ လုပ်ငန်းတခု ရေရှည်တည်တံ့စေဖို့ လိုအပ်တဲ့အဓိက မဟာဗျူဟာတခုဖြစ်ပါတယ်။ လုပ်ငန်းရဲ့ ငွေကြေးလည်ပတ်စီးဆင်းခြင်း၊ profit တွက်ချက်ခြင်း၊ ငွေကြေးသုံးစွဲမှုတွက်ချက်ခြင်း များကို ကျွမ်းကျင်ပိုင်နိုင်စွာ စီမံခန့်ခွဲနိုင်မှုအတွက် Financial management ဟာ အရေးပါသည့် ဘာသာရပ်အဖြစ် တက်ရောက်သင်ကြားသူများစွာ ရှိလာပါသည်။ ICM ၏ Financial Management ဘာသာရပ်တွင်- 1. Financial statement (company account များစီမံခြင်း၊ […]