Human Resources Management

ICM Single Subject Diploma in Human Resources Management Course Outlines People, Organisations, and Behaviour Organizational behavior Work, organization and job design Organization development Motivation, commitment Employee engagement Resourcing and Workforce Planning Strategic resourcing Workforce planning Recruitment and selection Resourcing practice Talent management Learning and Development Strategic learning and development Process of learning and development The […]

Strategic Marketing Management

ICM Single Subject Diploma in Strategic Marketing Management Course Outlines Introduction to Marketing Management The nature of marketing The management process A modeling approach Strategic decisions and the nature of the strategy The marketing/strategy interface Marketing Auditing and SWOT Analysis Marketing audit – it’s meaning Reviewing marketing effectiveness Role of SWOT analysis Characteristics of effective […]

Marketing Management

ICM Single Subject Diploma in Marketing Management Course Outlines Marketing Management The critical role of marketing in organizations and society Laying the groundwork through strategic planning Managing the marketing process and marketing planning Analyzing Marketing Opportunities Marketing information systems and marketing research Analyzing the marketing environment Analyzing consumer markets and buyer behavior Analyzing business markets […]